One of the early threads in my digital marketing course has been the relationship between tools, platforms and the way we think while we’re working. Over the past few weeks I’ve been exploring that intersection — partly out of necessity, partly out of curiosity — and it’s already reshaping how I approach digital projects. I’ve spent time with different CMS platforms, each one revealing something about structure and process. I’ve used Wordpress on and off for years, but recent

I’m Elia Vara, and I work in digital marketing and strategy. In my role at Smith & Brenson, I’ve been involved in brand and digital development across the company, and more recently I’ve taken on a lead role shaping the Circle Electrical brand project. Alongside this, I’m formalising my skills through a Postgraduate Diploma in Digital Marketing with Purdue University, and I’ve been looking for a way to bring everything together: the practical work I’m doing, the frameworks I’