Websites, Discoveries & Electric Sheep

One of the early threads in my digital marketing course has been the relationship between tools, platforms and the way we think while we’re working.

Over the past few weeks I’ve been exploring that intersection — partly out of necessity, partly out of curiosity — and it’s already reshaping how I approach digital projects.

I’ve spent time with different CMS platforms, each one revealing something about structure and process. I’ve used Wordpress on and off for years, but recently I’ve been working with Wix for this site while also testing Webflow.

Webflow in particular has a learning curve that feels deliberate: you can’t use it passively, you have to understand the logic behind it. I like that about it. It makes you slow down and think about the architecture underneath what you’re building.

I also found myself revisiting old domain accounts, experimenting with layouts, and reminding myself of basic coding principles I half-remembered from previous courses. There’s something grounding about returning to fundamentals, especially when trying to expand a new practice.

Alongside this, I’ve been dipping into wireframing resources — in particular the Baseline Graphic Design Bootcamp, which is a surprisingly generous introduction to visual logic and hierarchy. It’s reminding me how much clarity comes from constraint.

Another unexpected part of this phase has been integrating AI into my workflow. I’ve resisted it for a while — probably because the design side of me prefers to understand things from the ground up. But using it as a starting point for ideas or text has turned out to be more useful than I expected. There’s a moment in Do Androids Dream of Electric Sheep? where imitation becomes a way of revealing something deeper about the original. AI feels a little like that: not a replacement for thinking, but a mirror that makes certain decisions more visible.

This early stage — exploring tools, frameworks, platforms and ideas — is shaping the foundations of how I want to work. I’m beginning to see how digital skills, design language and strategy overlap, and how each influences the shape of the others. It feels like the beginning of a more intentional practice, and I’m looking forward to seeing how these threads develop over time.

— Elia