Before I publish too much here, I need the foundation to feel right. Not perfect — just intentional. Structure is part of strategy, and the way this site is organised should reflect the kind of work I actually do: thinking, shaping, clarifying, making. So today I sat down and mapped the core categories that everything on this site will eventually lean on: Content Strategy, Marketing Strategy, SEO & Discovery, Process & Tools, Learning in Public, Journal, Case Studies, and Des